Today, many companies are focusing on the development of an integrated portal marketing strategy that can be accessed by their website visitors. The portal marketing concept is very simple: businesses offer the information on their websites, which comprises of the company's products and services, at a discount or for free to those who visit the site. Portals also provide links to related third-party sites offering similar products and services at a discounted price. Thus, the overall objective of portal marketing is to promote a business in the shortest possible time and at the lowest possible cost, thereby increasing sales and profits.
There are basically two types of portals, namely web directories and online marketing directories. Web directories contain lists of websites which may be related to the subject area or target market of the website. In fact, there are portals that specialize in hosting free online marketing directories where webmasters can submit their websites to be listed. Webmasters can then choose from a list of these websites and submit their site to the directory. Get to see more detail about property portals.
Online property portals are another type of portal used for portal marketing. Online property portals list numerous properties and allow visitors to make their own property purchase decisions. The portal provides comprehensive and useful information on various aspects of the real estate industry, which could help prospective buyers or sellers in making their purchasing decision. The portal offers relevant news and guides, as well as links to third-party websites offering property portal listings.
Another major advantage of online property portals is that it helps the agents to manage their leads more efficiently. By using the portal, property agents can have the list of leads transferred to their phone or email accounts. By monitoring the progress of the leads, estate agents can easily send out pre-screened offers to interested parties. The portal website usaha method reduces the costs associated with marketing to individual buyers and sellers and increases the number of clients that an agent can effectively reach.
Real estate agents can also promote their services via portals hosted by online real estate portals. These portals also allow clients to share information on available properties and connect with other estate agents. Such portals play a major role in boosting the sales of real estate agents. Apart, from real estate agents, online community forums also allow users to share their experiences regarding buying, selling, renting and other related issues.
With online marketing services, b2b companies can also reach global customers effectively. In today's competitive environment, most of the b2b companies aim at reaching global customers. By hosting portal marketing sites, they are able to do this. Moreover, such marketing sites also help provide valuable content to the international customers, which would help them in decision making. You might want to check out more content related to this article here: https://en.wikipedia.org/wiki/Web_portal.